Daniel B. Laws, Jr. – President & CEO

“Data Crunching Geek With Cool Hair”

Daniel B. Laws JrPrior to founding DaBrian Marketing Group, Danny worked directly for organizations such as Sovereign Bank, Liberty Mutual, and Idearc Media before numerous freelance projects with Fortune 1000 companies like Harley Davidson and Merck Pharmaceuticals. DaBrian Marketing Group was founded based upon the economic situation in 2007-08 where Danny saw a need for digital marketing services in the local market that had an emphasis on analytics.

Danny posts regular blogs on digital marketing and analytics. He has been featured in several issues of Visibility Magazine, Reading Eagle, My Emma’s Blog, Web Analytics World and has been an instructor for the Online Marketing Institute (OMI). He is also the recipient of the 2011 Berks County’s Entrepreneur Excellence Award. He has also served as a marketing committee member for the Greater Reading Chamber of Commerce & Industries and The Treasurer for the Reading PA Downtown Improvement District. Currently, Danny is one of three co-chairs for the Digital Analytics Association’s (DAA) Philadelphia Chapter.

In addition, Danny has several industry certifications such as Google AdWords, Bing Ads, Google Analytics, and Hootsuite (social media management platform).

He is a proud graduate of Reading Senior High School (Class of ‘99). He holds an undergraduate degree from West Chester University of Pennsylvania and a Masters of Business Administration from Alvernia University.

Danny, his wife and children reside within the City of Reading, PA

Latest Post

What is Omnichannel Marketing?

Omnichannel marketing is about ensuring that ecommerce & retail marketing strategies are geared toward enabling customers to purchase on any channel. Often there is some confusion about omnichannel versus multichannel marketing. It is my opinion that multichannel marketing is more specific to the tactical efforts of a campaign while omnichannel marketing is based on an

July 24, 2017 by Daniel Laws
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