Archive for the ‘Search Engine Optimization (SEO)’ Category

Writing to Personas: The Human Side of SEO

In the beginning, search engines were merely a shell of what they resemble today. Previous algorithms placed a heavy focus on keywords within content and other on-page factors (Meta tags, titles, and descriptions). With such a simple ranking process, people began to abuse the system with “black hat SEO techniques” such as keyword stuffing and

September 6, 2016 by David McDowell

Why Your Small Business Needs Digital Marketing

As a business owner, your time is precious, budget is limited, and your hands are always full with a thousand different things. Currently, you have a website and are running ads in the local newspaper, but you know it’s not enough in today’s digital world. In order for your small business to be competitive in

August 8, 2016 by DaBrian Marketing Group

DaBrian Marketing Group, LLC Hires David McDowell as SEO Consultant

Reading, PA – DaBrian Marketing Group, LLC hires David McDowell for the full-time position of Search Engine Optimization (SEO) Consultant. On the team at DaBrian, the SEO Consultant is responsible for the optimization of all digital content on web pages, blogs, emails, and social media via search engines. The SEO Consultant ensures that clients’ websites

July 12, 2016 by Logan Bucks

Web Design Without SEO: If You Build It, Will They Come?

In the film Field of Dreams released in 1989, Kevin Costner is famously told, “If you build it, he will come.” While this may hold true when it comes to attracting Shoeless Joe and the rest of the 1919 Black Sox team to your Baseball field, it does not apply to attracting visitors to your

July 11, 2016 by David McDowell

What is a Sitemap and How Do I Create One?

What Is A Sitemap and Why Do They Matter? A sitemap is a page on a site that is a list of all the pages on a website that are accessible to web crawlers and users. Web Crawlers use the sitemap as a roadmap to index your site better on search engines like Google, Yahoo,

May 23, 2016 by Brett Shenk