Archive for the ‘Paid Search (PPC)’ Category

Agency Transparency, is your business being taken advantage of?

Whether you have just started down the road to hiring a marketing agency, or you have already built a trusted relationship, understand your rights and be wary of ways a great advertising agency relationship can go bad without agency transparency. Cost Accountability Way back in 2014, Google updated their Third-Party Policy. The Policy, speaking directly

June 6, 2016 by

Google Adwords Audit/Grader

Google AdWords Audit/Grader – Example Google AdWords Audit (This will accompany a YouTube Video) The first three pages of the audit is like an executive summary including a general performance grade (ie, excellent, average, poor, etc.), a few facts pertaining to the activity of your account over the last 30 days, a report card, and

May 16, 2016 by Justin Miller

Google AdWords Event

Discover the Advantages AdWords and Working With a Google Partner Agency Can Have On Your Business DaBrian Marketing Group, LLC will hold a sponsored Google AdWords Event for businesses to discover the many benefits of Google AdWords and learn how working with a trusted Google Partner agency can help increase their leads and sales.The Google Event

April 18, 2016 by DaBrian Marketing Group

Importance of Keyword Research

Is your local target audience finding you when they search online? If you are using the wrong keywords within your content (Headlines, Paragraphs, URL, Blogs, etc.), then there is a good chance your business is not being found. The question then becomes, how do you know what the right keywords are? Answer: Keyword Research. Local

February 29, 2016 by Justin Miller

eCommerce PPC Christmas Wish List

Dear Santa, This year for Christmas eCommerce PPC account managers would like: 1 – Preview Functionality for Shopping Ads Why is it that I can preview my Search and Display Ads without skewing my Impression data, but can’t do the same for Shopping Ads? As marketers, we would like to know exactly what our ads

December 21, 2015 by Justin Miller