Archive for the ‘Paid Search (PPC)’ Category

The Simple Complexity of Pay Per Click (PPC) Advertising

Does PPC Advertising Even Work? True Story: Recently, I was told that Pay per Click (PPC) advertising does not work. As the Search Manager at DaBrian Marketing, I was naturally curious as to why the person had renounced paid online advertising. After having a longer conversation with this person, I found out that his/her existing

March 20, 2017 by Justin Miller
 

Gk Elite Case Study – Conversion Tracking Using Google Adwords

You Can’t Improve What You Can’t Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients. When we first reviewed their Google Adwords accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing

January 17, 2017 by Justin Miller
 

Ecommerce Tips To Ensure Success on Cyber Monday

CYBER MONDAY IS HERE! And, it’s expected to be the largest shopping day in US history (for the 7th straight year). It is imperative that your Ecommerce is locked down, functioning properly, and ready to go. You may think your company’s website is ready for the rush simply because you have a shopping cart built

November 28, 2016 by DaBrian Marketing Group
 

Grow Your Ecommerce With PPC Remarketing

The U.S. Commerce Department reports that web sales (Ecommerce) have been increasing 10+% year over year since 2010. Last year (2015), web sales were over $300 billion and are expected to exceed $500 billion in the next 5 years. As a retailer, are your online sales rising with the industry or are you losing out

November 14, 2016 by Justin Miller
 

Combining SEO & PPC to Impact Business

SEO + PPC = $$$ Hi. I’m Danny Laws, principal owner of DaBrian Marketing Group. DaBrian Marketing Group is a digital marketing agency. We focus on everything from web design, to social media, Pay per Click, inbound marketing, SEO as well as google analytics, and we are Google AdWords partners. Today I want to talk

October 18, 2016 by Daniel Laws
 
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