Archive for the ‘Email Marketing’ Category

A One-Two Punch Approach to Email Analytics

You might think that video, animated gifs, or infographics are email marketing’s best friends. Let’s face it, email campaigns with all that rich content are bound to get you heaps and heaps of…results. Okay, let’s stop there for a second. The thing is, email is caught between two really important areas of marketing—technology and audience.

July 17, 2014 by

Top 5 Ways to Boost Leads with Email Marketing

Today, email marketing is a widely used marketing tactic by many businesses. The growth of email marketing is likely due to its simplicity, profitability potential, and quick returns. Many businesses have invested in email marketing with hopes of increasing their subscribers list and gaining more qualified leads. However, the only way to run an effective

June 19, 2013 by DaBrian Marketing Group

How Email Marketing Can Generate Sales

Email marketing plays a major role in any digital marketing strategy. According to a Forrester report, repeat customers tend to be more heavily influenced by email. Email allows you to reach out to customers, gain increased visibility with prospects, or share your latest news and promotions. When done correctly, email marketing platforms bring together a host

March 20, 2013 by DaBrian Marketing Group

10 Business System Integrations for Better Marketing

Everyone wants something for less, but as a business owner, you’re consistently trying to increase sales and improve profit margins. So, the question is: What are the most effective ways of achieving these goals? In my opinion, the integration of business systems or solutions is one of the most under-utilized elements toward achieving these goals.

January 23, 2013 by Daniel Laws

Analytics Christmas Carol: 12 Things To Measure

This time of the year we’re either busy analyzing the past year’s data for the new year or dreaming of great food, presents, and time with the family over the holiday. In keeping with both of those notions, I’ve decided to take a stab at song-writing with this fun cheesy little version of the “12

December 24, 2012 by DaBrian Marketing Group