Archive for the ‘Email Marketing’ Category

Common Myths of Digital Marketing

As an ad agency owner, I speak to a number of prospective clients throughout the year.  It’s very common for people to have misconceptions about the advertising business but in some cases, these issues are common myths. With that said, below are my replies to common myths to help understand our industry, services, and agreements:

October 7, 2015 by Daniel Laws

5 Facts that Impact Holiday Shopping Advertising

The impending Holiday season is upon us. Is your business ready to compete for your consumers attention? A recent article from Google noted that Holiday shopping, advertising research, and purchasing begins to see more and more upwards momentum beginning in August. Mothers, Fathers, and Brother-in-Laws all alike are searching for “Christmas ideas” and “meaningful gifts.”

September 29, 2015 by DaBrian Marketing Group

Leveraging Attribution Modeling to Measure ROI & ROAS

According to 2015 Stats about Marketing ROI, 93% of CMOs say that they are under more pressure to deliver measurable return-on-investment (ROI). Google Analytic defines “attribution modeling” as “the rule or set of rules that determines how credit for sales and conversions is assigned to touch-points or any point of contact between a buyer

August 11, 2015 by Daniel Laws

Expand Your Home and Garden Business With Digital Marketing

Digital Marketing comes in all shapes and sizes. For those with businesses in the home and garden field, there lies a recognizable opportunity for your business to grow and bloom with digital marketing. Email marketing, Pay per Click (PPC) advertising, and social media can all positively impact your business if you develop the right niche

July 29, 2015 by DaBrian Marketing Group

7 Design Elements for Email Marketing Campaigns

Check out the 7 design elements every email marketing campaign should have for maximum compatibility, compliance, and success. Mark MappAs our creative lead, Mark’s responsibilities include creating custom designs for digital projects such as websites, social media assets, and email marketing campaigns. Mark’s talent and experience affords him the unique ability to bring a client’s

August 28, 2014 by Mark Mapp