Archive for the ‘Healthcare & Wellness’ Category

Hospitality Marketing That’s Actually “Hospitable”

Digital channels sometimes get a bad rap when it comes to the hospitality industry (i.e. local restaurants, hotels, travel, and the like). It doesn’t take too much effort to search for an article criticizing companies that participate in what is deemed “empty” social media engagement or “stale” brand messaging. It’s high-time to rise up from

April 16, 2014 by

A Prognosis for Healthcare Digital Advertising

Some Background More often than not, our team members‘ inboxes are flooded with newsletters and other subscriptions as a way to remain in the proverbial industry loop. This information gives us the ability to spot trends and generally provide more informed recommendations for the businesses with which we work. Some of the DMG crew subscribes

April 10, 2014 by

Data Quality is Essential to Pharmaceutical Marketing Success

Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is with their data quality. These organizations typically have numerous data points such as web analytics, CRM solutions, email marketing platforms, sales information, etc. The challenge is that most of the business units don’t collaborate to

February 9, 2012 by Daniel Laws