Archive for the ‘Ecommerce & Retail Marketing’ Category

6 Ecommerce & Retail Store Metrics to Improve Sales

Put Your Retail Metrics & Ecommerce Analytics Into Context There are so many metrics to help businesses improve sales, but there is so little time for the VP of Marketing or Sales.  Let’s take a look at a few retail marketing metrics or ecommerce analytics to help you gauge success and improve your sales in-store

February 1, 2016 by Daniel Laws

eCommerce PPC Christmas Wish List

Dear Santa, This year for Christmas eCommerce PPC account managers would like: 1 – Preview Functionality for Shopping Ads Why is it that I can preview my Search and Display Ads without skewing my Impression data, but can’t do the same for Shopping Ads? As marketers, we would like to know exactly what our ads

December 21, 2015 by Justin Miller

Are You Afraid of PPC Advertising?

With Halloween in a few days, we want to look into why some small business are afraid to run PPC advertising campaigns. After taking a closer look at some of the spooky aspects of PPC, hopefully, you will find that it is not scary, but that Pay per Click is an opportunity to help you

October 28, 2015 by Justin Miller

5 Facts that Impact Holiday Shopping Advertising

The impending Holiday season is upon us. Is your business ready to compete for your consumers attention? A recent article from Google noted that Holiday shopping, advertising research, and purchasing begins to see more and more upwards momentum beginning in August. Mothers, Fathers, and Brother-in-Laws all alike are searching for “Christmas ideas” and “meaningful gifts.”

September 29, 2015 by DaBrian Marketing Group

Data Import Tools Review

What is Data Importing?  Data Importing is a process that is extremely beneficial for your business. In this case, data importing is based on the concept of getting cost data from social media websites such as Twitter and/or Facebook into Google Analytics. These data import tools provide you an easier way to import your cost

September 9, 2015 by DaBrian Marketing Group