Archive for the ‘Digital Branding’ Category

Branded Assets to Consider When Redesigning a Website

When business executives make a decision to redesign, or give their website an updated look, there are other important branded assets or materials that may also need redesign considerations as well. Not taking these other assets or materials into account can cause a disconnect between your brand and potential customers that may want to use

April 25, 2016 by Mark Mapp

The 5 Different Logo Types and Your Brand Identity

  Introduction In my last blog on the basics of designing a logo, we covered principles to follow when designing one of the most important identity pieces for your business. We learned that a successful logo design should be simple, yet versatile enough to be placed on a variety of different media. Visually, its design

July 11, 2014 by Mark Mapp

Designing a Logo? Here Are 5 Basic Design Principles to Follow

Introduction When starting a business it is very important to establish some sort of identity or visual presence. This is normally accomplished by the development or creation of a logo to represent your business. Your logo should speak to your audience with little or no explanation needed to justify its meaning. With that being said,

June 4, 2014 by Mark Mapp

Mad Men’s Don Draper on Digital Advertising

As an addict of the AMC series “Mad Men,” I’ve been thinking about what Don Draper would say about my digital agency and today’s advertising industry. If you don’t know, Don Draper is the Creative Director and a founding partner at Sterling Cooper Draper Pryce ad agency in the show. The series is based on

May 8, 2013 by Daniel Laws