As a PPC manager for an agency, I have heard multiple reasons from clients why not to bid on their own branded keywords. “Branded searches should lead to Organic/Free clicks” is definitely the most common. But what if it doesn’t… what if a search for your brand leads to a competitor’s sale? Let’s say a
Nonprofits have several challenges in attracting individuals for their causes and converting those individuals into donors. To successfully promote and supply aid to those causes, nonprofits’ marketing efforts need consistent branding, effective use of Customer Relationship Management (CRM), and efficient use of marketing budgets to grow donations. Based upon the economic climate and the job
We Now Offer Digital Branding Services! Create a digital brand that represents your business and speaks to your customers with DaBrian Marketing Group, LLC. 18 January, 2017 (Reading, PA) – DaBrian Marketing Group, LLC formally adds digital branding as another service at its agency. The digital marketing firm based in Reading, PA has experience connecting its
If you are not careful, a bank can easily become a faceless organization—making one virtually indistinguishable from another financial institution. That is why even though a bank is offering a service which is considered a NEED, not a want, a branding message is vital. Banks have print, digital, and branches that need a consistent message
5 Reasons Not To Use Stock Photography Throughout my experience as a Web Designer, I have noticed that many businesses struggle when they have to make a decision on whether or not to use stock photography to promote their brand. Although there are several good reasons to utilize stock photography on branded materials (such as