Archive for the ‘Google Analytics’ Category

A Guide to Data-Informed SEO Storytelling

How our SEO Tools led us Astray Experience has shown that for a large portion of business owners, a glaring issue exists with the accepted perception of search engine optimization and the plethora of assistive software suites. Everyone seems to tout that high rankings and “the top spot on Google” are the primary goals associated

September 25, 2013 by Daniel Laws

Google Analytics API – Lesson 3: Starting to Code

If you’ve been with us through the entire series, welcome back!  This time we’ll get in and get our hands dirty in some code.  If you haven’t been with us for the series, start by reading the first part of the series, which discusses some background, and the second part of the series, which provides

September 5, 2013 by

Google Analytics API – Lesson 2: Resources

Google Analytics API – Lesson 2: Resources The second part of this series will outline exactly where to begin when working with the Google Analytics API. Google provides all of their code and a lot of information, which can be quite overwhelming. Throughout this post, I will break down the necessary resources and next steps

July 17, 2013 by

SEO Tips to Increase Visibility and Stop Content Jackers

Most of the time when we talk to prospective clients about SEO, the first things they think of are keywords, descriptions, and page titles. Now, just about every marketing person on the planet thinks they’re an SEO expert. Yeah right, just like everyone that can code HTML is a web developer too. The point is

June 26, 2013 by Daniel Laws

Google Analytics API – Lesson 1: The Basics

Google Analytics provides ample documentation discussing their various code libraries. However, for someone just starting out, this information can be overwhelming. Even a Google subject can yield millions of results. So to simplify things, let’s start at the very beginning. What is an API? API stands for Application Programming Interface and is used to describe

May 29, 2013 by