Archive for the ‘Google Analytics’ Category

Why Landing Page Testing Solutions Are Needed

You never get a second chance to make a good first impression. This is especially true when it comes to website landing pages. These pages should be search engine friendly so you can draw visitors there first. You also want to catch visitors’ attention, provide some basic information, engage them and motivate prospects or customers

May 6, 2015 by Justin Miller

5 Step Google Analytics Audit

Okay, so you’ve had Google Analytics for years and you’re collecting data – but when was the last time that you performed a Google Analytics Audit for your website? Actually updated your Google Analytics account to streamline data collection, align to your current (and possibly future) goals/objectives, and verified that  only approve employees have access

March 4, 2015 by Daniel Laws

Save Time and Money with Bing Ads Updates

Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage their PPC Campaigns more efficiently and effectively. Here is a quick recap of some of the changes that you may or may not have seen and experienced. Redesigned Interface The new interface

September 24, 2014 by Justin Miller

The Importance of Maintenance

I am going to take a break this week from writing about the Google Analytics API and focus on something very important that is often overlooked. Website and webserver maintenance is one of the most important jobs related to a website, and yet, many people do not perform it. In some instances this may be

December 18, 2013 by

Google Analytics API – Lesson 4: Authentication

Google Analytics API – Lesson 4: Authentication If you’ve been with us through the entire series, welcome back! This time we’ll get in and get our hands dirty in some code. If you haven’t been with us for the series, start by reading the first part of the series, which discusses some background, and the

October 16, 2013 by