Archive for the ‘Content Marketing’ Category

How to Become a Content Marketing Psycho with Psychology

You may be thinking, “What in the world does psychology have to do with content marketing?”  Don’t worry, you are not alone.      Our popular culture portrays psychology as therapy rather than research, as medical prescriptions rather than behavior analysis, and as a series of terrifying mental disorders rather than organizational performance improvement.  This

June 13, 2016 by DaBrian Marketing Group

Why Paid Content Marketing Should Be on Your Radar

Content marketing is at the top of every marketer’s mind. How to plan it, how to execute it, and—most importantly—how to dive in and pull with the most value from it. The problem is, since content marketing is becoming such a blanket term that encompasses social media, email, video, and everything else, it can be

January 21, 2015 by

Putting the Biggest Content Marketing Questions to Rest

Content marketing is going full-on beast mode. And business owners are starting to pick up on it. More small businesses are allocating resources to it, and more B2B content campaigns are in the queue than ever before. With this trend, two big problems arise. The first is for the stragglers out there, who have to

December 3, 2014 by

A Guide to Marketing Yourself Using Content

This week, we’re taking time to explore a topic that’s a little different. You. Yes, you. Not your business, not your marketing campaigns, but you on an individual level. If you think about it, the time and effort invested in marketing yourself plays just as crucial a role as marketing your business. This is especially

September 11, 2013 by

Snap That: The Rise of Microcontent Marketing

What is Microcontent? In April of 2012, the filtered photo sharing behemoth Instagram was sold for $1 billion, and recently, Snapchat, the “self-destructing” photo messaging smartphone app, saw its market value soar to over $800 million. Twitter’s Vine, another popular smartphone app for sharing looping 6-second videos, has garnered over 13 million users since it

July 24, 2013 by