Archive for the ‘Content Marketing’ Category

Local Copywriter Uses Psychology to Enhance Digital Marketing

  Reading, PA Copywriter Uses Psychology to Enhance Digital Marketing Initiatives As the new Copywriter at DaBrian Marketing Group, Christian H. Kline uses his expertise in psychology to write content that connects with digital users.   13 April, 2017 (Reading, PA) – DaBrian Marketing Group hires Christian H. Kline as their full-time Copywriter. In his

April 13, 2017 by DaBrian Marketing Group

Why Your Business Might Need a One Page Website

Among businesses throughout the world (and, possibly the universe ), one page websites are becoming increasingly popular. Just take a look at this list of one page websites from Awwwards. They go by several names – including “single page” and “pageless” web designs.   While there are lots of benefits to using this simple, visual,

March 6, 2017 by Mark Mapp

Content Marketing Is Like Being a Parent

Content – A General Word for General Stuff Quite literally: your content is any text (also known as “copy”), imagery, video, or other material that engages consumers. In other words: content is everywhere and on everything. When you engage in any digital marketing – digital branding, paid online advertising, social media marketing, search engine optimization,

February 20, 2017 by DaBrian Marketing Group

DaBrian Marketing Redesigns Mimmo’s Restaurant and Pizzeria’s Website

Reading, PA- DaBrian Marketing Group, a full-service digital marketing agency, launched a new website for Mimmo’s Restaurant and Pizzeria located on Morgantown Road in Reading, PA. Like the newly renovated restaurant, the website has been updated with a new design and style that showcases the beautiful dining areas and highlights the cuisine that makes Mimmo’s the

October 4, 2016 by DaBrian Marketing Group

Writing to Personas: The Human Side of SEO

In the beginning, search engines were merely a shell of what they resemble today. Previous algorithms placed a heavy focus on keywords within content and other on-page factors (Meta tags, titles, and descriptions). With such a simple ranking process, people began to abuse the system with “black hat SEO techniques” such as keyword stuffing and

September 6, 2016 by DaBrian Marketing Group