Archive for the ‘Business to Business Marketing’ Category

5 Best Practices for Better B2B Website User Experience

It’s generally a good idea to start your web design project using best practices, especially if you haven’t accumulated any data to support a specific design change, or direction. Remember that you shouldn’t end your design solely implementing best practice solutions; however, you should use the data feedback, by use of analytics, to optimize and

August 19, 2015 by Mark Mapp

Successful Tips for B2B White Papers

Pardot states that “86% of B2B marketers are producing content.” Your company may be part of this percentage, but are you creating the RIGHT content specifically for your customers? White papers at times get bypassed by blogs or other social platforms, but using them as a medium to inform clients about relevant information is a

August 5, 2015 by DaBrian Marketing Group

Tips for your Business-to-Business Company Blog

The Internet is the main source of information for today’s generation. Businesses see this trend and take the initiative to write their own blogs of expertise. Providing quality content within your blogs will increase brand awareness which will help develop your business-to-business company as a leader in the industry. Pardot reports there are over 152

June 17, 2015 by DaBrian Marketing Group

10 Business System Integrations for Better Marketing

Everyone wants something for less, but as a business owner, you’re consistently trying to increase sales and improve profit margins. So, the question is: What are the most effective ways of achieving these goals? In my opinion, the integration of business systems or solutions is one of the most under-utilized elements toward achieving these goals.

January 23, 2013 by Daniel Laws