Archive for the ‘Business to Business Marketing’ Category

What is Marketing Automation?

Marketing automation is software that helps businesses automate marketing and sales initiatives to generate more leads, close more deals, and measure marketing success better. It gives businesses the power to take action based on the behaviors of prospective customers. On average, 51% of companies are currently using this tactic. With more than half of B2B

September 25, 2017 by Daniel Laws
 

Social Media Marketing: An Effective Sales Tool For B2B Companies

Social media marketing initiatives do not have to be strictly for business-to-consumer (B2C) companies. Yes, social media is used for connecting with loved ones, watching dog memes (because who doesn’t love doing this?), and sharing cool activities you’ve done recently, but we can’t forget one important detail. These same people have day jobs that your

September 12, 2017 by Logan Bucks
 

Humanizing B2B Marketing for Better ROAS

A core component of producing a humanized or relatable B2B marketing strategy is to first measure that strategy, correctly. Recently, business-to-business (B2B) marketing has focused on content marketing, marketing automation, and social media management to grow a business’ return on investment (ROI). While measuring ROI is an effective way to measure success, it’s about time

May 1, 2017 by Daniel Laws
 

DaBrian Marketing Group accepted into Forbes Agency Council

DaBrian Marketing Group, a full-service digital marketing agency located in Reading, PA, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.   DaBrian Marketing Group joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network

October 3, 2016 by DaBrian Marketing Group
 

DaBrian Marketing Group, LLC. Offers Businesses the Opportunity to Learn More About Online Advertising

DaBrian Marketing Group, a Google Certified Partner, will hold a Google Connect education event provided by a Google employee on September 28, 2016. Reading, Pennsylvania – DaBrian Marketing Group, LLC, leaders in online advertising and digital marketing solutions, will host a Google Connect event from 11:30am to 1:30pm on September 28, 2016. The event will

September 16, 2016 by Logan Bucks
 
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