Archive for the ‘Business to Business Marketing’ Category

DaBrian Marketing Partners with Pipedrive to Deliver Integrated Sales and Marketing Solution

  DaBrian Marketing Group added Pipedrive to its suite of client solutions. The strategic move will help area businesses improve their lead nurturing processes and accelerate sales cycles by fully integrating their marketing automation platforms and customer relationship management (CRM) systems. DaBrian will provide configuration, integrations, support and consulting to better align sales & marketing

January 17, 2018 by DaBrian Marketing Group
 

What is Marketing Automation?

Marketing automation is software that helps businesses automate marketing and sales initiatives to generate more leads, close more deals, and measure marketing success better. It gives businesses the power to take action based on the behaviors of prospective customers. On average, 51% of companies are currently using this tactic. With more than half of B2B

September 25, 2017 by Daniel Laws
 

Social Media Marketing: An Effective Sales Tool For B2B Companies

Social media marketing initiatives do not have to be strictly for business-to-consumer (B2C) companies. Yes, social media is used for connecting with loved ones, watching dog memes (because who doesn’t love doing this?), and sharing cool activities you’ve done recently, but we can’t forget one important detail. These same people have day jobs that your

September 12, 2017 by Logan Bucks
 

Humanizing B2B Marketing for Better ROAS

A core component of producing a humanized or relatable B2B marketing strategy is to first measure that strategy, correctly. Recently, business-to-business (B2B) marketing has focused on content marketing, marketing automation, and social media management to grow a business’ return on investment (ROI). While measuring ROI is an effective way to measure success, it’s about time

May 1, 2017 by Daniel Laws
 

DaBrian Marketing Group accepted into Forbes Agency Council

DaBrian Marketing Group, a full-service digital marketing agency located in Reading, PA, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.   DaBrian Marketing Group joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network

October 3, 2016 by DaBrian Marketing Group
 
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