Has Your Company Forgotten the Web Analytics Data Capturing Basics?

June 29th, 2011 by Daniel Laws

We did some web analytics consulting for a Fortune 500 company recently. This case was very unique! The company had numerous global websites and campaigns, but lacked a standard web analytics solution, standard profile configuration, dedicated data collection team, data validation process, and avenues of communication between IT and the rest of the business. “Web Analytics capabilities”…are you really serious?

We would highly recommend that you solidify these areas before working on web analytics capabilities.Don’t even talk about data collection methodologies until you have the resources (human) in place to develop universal and standard processes.With good talent and proper documentation, you should be able to identify the gap and resolve any issues.

Danny founded DMG in 2008 and continues to lead in developing an industry-leading digital agency while emphasizing online measurement best practices. Under Danny’s direction and leadership, DaBrian Marketing Group has become Reading, PA’s leading digital agency focused on demonstrating value through measurement of marketing campaigns.

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