3 Reasons to Fire Your Local SEO Service Provider

November 26th, 2014 by Brett Shenk

Clicking the send button for the third time, you’re starting to wonder if your Internet is down. Or if you spelled your account rep’s email wrong. Or if a sinkhole opened up beneath the city where your local SEO agency is located.

In any case, this lack of communication is the straw that’s about to break the camel’s back. And that’s not even the half of it. It’s time to cut ties with your local SEO service provider. Open up your company letterhead and start that strongly-worded termination notice, because…

1. They’ve been trying to game the system

local SEO services in Reading, Pa - DaBrian Marketing Group

It’s no secret that there are companies out there that disguise unethical tricks and aggressive techniques as “premier local SEO services.” The bottom line? They might be able to provide temporary boosts in rankings, but you shouldn’t expect those incremental shifts to stay for very long. In fact, if you haven’t seen your organic search performance take a nosedive as a result of your local SEO agency’s work, you should consider yourself lucky.

What else should throw a red flag? If you notice any of the following:

  • Inaccurate or non-specific local listing information
  • Too many Google reviews you don’t recognize
  • Multiple listings for your single business location

It’s very likely that the agency providing your local SEO services is more concerned with compensation than actually helping your business’s local visibility. And if you haven’t heard from them in a while, it’s probably because…

2. They’ve Left the the “O” out of “Local SEO”

Because the local SEO space changes so often, whether from the perspective of user search trends, algorithms, or the platforms themselves, it’s in a local SEO service provider’s best interest to stay up-to-date. And really, that’s what it’s all about. It’s called “Optimization” for a reason; it’s a process that must change and adapt as the search engines do. No business can hope to succeed if their agency is taking a “set-it-and-forget-it” approach. If you suspect your vendor is guilty of this, here’s a great way to evaluate their approach:

Simply ask: “What does your roadmap for local SEO services look like for the next 3 months?”

If your agency rep either A) has no idea what you’re asking them, or B) makes no mention of a specific change made by Google, Yahoo, or Bing, your Spidey senses were spot-on. And while you have your agency on the line, it might be worth asking about why…

3. They’re not measuring progress in a meaningful way

local SEO services in Reading, Pa - DaBrian Marketing Group
If you can remember the last time you got an SEO report from your agency, you’re off to a good start. The better question is, “When was the last time you took that report and actually did something with it?”. In reality, local SEO services shouldn’t stop at the services themselves.

Without a transparent culture where the client is fully aware of the progress of a local SEO campaign as it relates to your business as a whole, there’s an immediate disconnect. A disconnect not only between what your local SEO agency has promised and the results you should be seeing, but also between your marketing budget and what led to a measurable return on investment.

A professional local SEO report should contain:

  • Key measures of success that you’ve seen before and/or approved
  • A comprehensive data set without any big gaps or inconsistencies
  • Action items and/or a timeline of next steps that they will take on your behalf

A good way to determine whether it’s really time to pull the plug on this agency of yours? Do some research on your own and challenge them to see if they’ve done theirs. If they don’t have data to back up what they’re doing or a culture of measurement to prove that what they are doing is effective, it’s time to show them the door.

That is, as soon as they answer one of the emails you’ve been sending.

Is your local SEO agency helping or hurting you? Share your thoughts in the comments!

As the Web Master of DMG Brett programs new sites and maintains current client sites. He provides technical answers to teammates. Brett also works very closely with Mark to make sure all of our work is top notch and constant.

6 Responses to “3 Reasons to Fire Your Local SEO Service Provider”

  1. January 21, 2016 at 1:27 am, DrewJackson said:

    Local SEO is a very important aspect of every business. If the SEO provider is not doing a good job, then it’s very important to fire them. Always find a well reputed SEO agency.

    Reply

  2. May 26, 2015 at 7:28 am, Mihir shah said:

    seo provider take your web-site on high rank. this is great blog. thank-for sharing..

    Reply

  3. March 04, 2015 at 7:51 am, Ricardo A said:

    Looking at your article, it seems, to me at least, that I should fire my local SEO agency and hire you! Is your article talking about ‘local SEO agencies’, SEO agencies using unethical SEO tactics/techniques, etc…? Your title says one thing, while your content talks about something else.

    This one I really liked “They’ve Left the the “O” out of “Local SEO”.

    Well, You added the ‘The’ in the ‘They’ve Left the the “O” out of “Local SEO”!

    Aren’t you talking about agencies employing unethical SEO tactics? if so, change your title article to reflect your article summary!

    Reply

  4. November 30, 2014 at 9:01 am, HosT HuB said:

    Really nice information it will be help my next project thx for posting it please keep it up & waiting for your next article. Thanks a lot.
    Domain Registration

    Reply

  5. November 27, 2014 at 1:18 am, Anisul Islam said:

    Hi Steve
    Thank you very much for your innovative writing! I do agree with your points those you made in this post. As i am running an digital marketing agency, several times i find some clients whose sites are really not performing well because of some unethical activities of local SEO then they come to me to solve the problem. I do appreciate your this line very much ” It’s no secret that there are companies out there that disguise unethical tricks and aggressive techniques as “premier local SEO services.”…You are exact to the point.
    keep writing. waiting for your next post as to digital marketing.
    Regrads
    Anisul Islam
    Clockedge

    Reply

    • December 01, 2014 at 11:10 am, Steve Groller said:

      Hi there Anisul,

      Thanks for taking a look at the blog! And I definitely agree, it’s amazing that poorly-executed local SEO tactics can still find their way into a client’s site.

      How have you been able to turn the tide for these clients’ local search presences?

      Reply

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