eCommerce PPC Christmas Wish List

December 21st, 2015 by Justin Miller

Dear Santa,eComrece PPC wish list being checked by Santa

This year for Christmas eCommerce PPC account managers would like:

1 – Preview Functionality for Shopping Ads

Why is it that I can preview my Search and Display Ads without skewing my Impression data, but can’t do the same for Shopping Ads? As marketers, we would like to know exactly what our ads will look like before they are live on the internet.

2 – Average Position Data for Products and Product Groups

We can see the Impression Share lost (Rank), but not the average position that our Shopping Ads are shown. This information would help make decisions concerning bid adjustments at the product group or product-specific level.

3 – Multiple (and more specific) Conversion Columns for each conversion being tracked

While it is great being able to track Conversions,  being able to quickly see the amount of each type of conversion (newsletter sign-up, sale, or phone call) would be beneficial. This would be useful in maximizing Return on Ad Spend (ROAS.)

If we can get these 3 new features we will have a very Merry Christmas and Happy New Year. Did we include your Christmas wish for eCommerce PPC in our top three, or do you have additions for our Christmas wish list? Let us know in the comments.

Justin Miller is the Search Manager for DaBrian Marketing. He does everything from research, account creation, campaign management, and reporting to improve clients’ Pay per Click (PPC) advertising and Search Engine Optimization (SEO). With separate accreditation in Google Analytics, Google AdWords, and Bing Ads, Justin has been helping companies increase awareness, website traffic, as well as conversions (sales, sign-up, registrations, etc.)

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