Archive for the ‘Paid Search (PPC)’ Category

How To Do Lead Generation Via Pay Per Click?

Let’s be clear PPC ads don’t (primarily) generate leads. Ads get Clicks and generate traffic. [A few exceptions, which will be covered later, include call-only ads, call extension and message extension.] However, PPC is more than just Ads. From a customer’s journey perspective it starts with their search query which triggers your ad via your

December 12, 2018 by Justin Miller
 

Introducing Responsive Search Ads

How Responsive Search Ads Are Transforming Ad Writing Google Marketing Live 2018 event was only a few weeks ago. One of the “big” announcements was a new Search Ad Format – Responsive Ads. This is still within Beta, but will be fully available soon. Whether you are able to begin testing Responsive Search Ads now,

August 3, 2018 by Justin Miller
 

Before You Use Google AdWords…

Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your first PPC click. Before you put your company credit card info in AdWords, make sure you can clearly answer the following questions: What Is The End Goal For Your

June 13, 2018 by Justin Miller
 

To Bid Or Not To Bid on Your Branded Keywords?

As a PPC manager for an agency, I have heard multiple reasons from clients why not to bid on their own branded keywords. “Branded searches should lead to Organic/Free clicks” is definitely the most common. But what if it doesn’t… what if a search for your brand leads to a competitor’s sale? Let’s say a

April 9, 2018 by Justin Miller
 

The Simple Complexity of Pay Per Click (PPC) Advertising

Does PPC Advertising Even Work? True Story: Recently, I was told that Pay per Click (PPC) advertising does not work. As the Search Manager at DaBrian Marketing, I was naturally curious as to why the person had renounced paid online advertising. After having a longer conversation with this person, I found out that his/her existing

March 20, 2017 by Justin Miller
 
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