Archive for the ‘Marketing Strategy’ Category

What Is A Local Business Listing?

What is my “local listing” and why does everyone want to manage it? Businesses often get phone calls and emails offering “local listing” management. If you work at one of these businesses, I’m sure you have a few questions about what exactly you’re being offered. Before we discuss what a local business listing is, let’s

February 6, 2019 by Gabriel Reber
 

4 Fixes For Your (Painfully) Outdated Website

Websites have advanced a lot in just a few short years. In the ’90s, businesses simply aimed to set up online presences, resulting in an Internet full of electronic brochures. Since then, marketers have improved both the functionality and aesthetics of their websites. As a result, they’ve delivered a better experience to customers – and

December 19, 2018 by Michael Sanders
 

A Beginner’s Guide to Customer Relationship Management (CRM) Software

“The secret to all victory lies in the organization of the non-obvious.”  –Marcus Aurelius You don’t need to be a Roman emperor to realize that success depends on mastering the details that others miss. However, many businesses still try to drive their key sales and marketing campaigns without capturing and integrating the necessary information. The

October 16, 2018 by Jorge Carrasco
 

What To Know Before Setting Up WooCommerce

In my last blog post, I went over how to use the popular ecommerce platform Shopify. Today, we’ll focus on another popular ecommerce tool used by millions of online stores: WooCommerce. WooCommerce is a free WordPress plugin used to power a large portion of the ecommerce industry. It can be easily applied to any WordPress

October 3, 2018 by Gabriel Reber
 

4 Steps To Find Your Brand Voice

Congratulations! You’ve just launched a new service and are eager to create a strong online presence. Or perhaps you’ve just been given the green light for your business’s first website redesign since Al Gore invented the internet. Either way, you’re ready to start the process of crafting a winning digital brand strategy. However, before you

July 19, 2018 by Michael Sanders
 
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