Archive for the ‘Financial Services’ Category

Why the Financial Industry Needs to Invest in Social Media

Social media’s original purpose was for friends and family to stay connected with one another. Since its birth, it has evolved into more than just a way of communicating. It’s an effective medium to get in front of your customers. Often, banks, wealth management firms, and insurance companies skip out on this marketing opportunity because

January 31, 2017 by DaBrian Marketing Group

Bank Marketing: Creating Your Bank’s Brand

If you are not careful, a bank can easily become a faceless organization—making one virtually indistinguishable from another financial institution. That is why even though a bank is offering a service which is considered a NEED, not a want, a branding message is vital. Banks have print, digital, and branches that need a consistent message

December 27, 2016 by Daniel Laws

Financial Marketing Tips: Combining Print and Digital Advertising

Today, marketing comes in more forms than ever before. Digital advertising is expanding, but that does not mean that traditional advertising methods are dead. When marketing for a bank, you want to reach today’s savvy customers across multiple platforms. Discover how to connect each of your financial marketing efforts and accurately measure its performance across

December 19, 2016 by Daniel Laws

Commercial vs Open Source CMS

What is a Content Management System (CMS)? A content management system (CMS) is an interface that a user can log into and allows publishing, editing and modifying content, organizing, and deleting as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. It also

October 1, 2015 by DaBrian Marketing Group

7 Deadly Sins of Social Media for Banks

A recent American Banker article discussed opening up the opportunities for employees to engage with customers. I was surprised that this was the position of the article because financial institutions, in general, tend to be very risk adverse. I understand utilizing social media to communicate with customers, but I think there need to be some

June 8, 2015 by Daniel Laws