Archive for the ‘Adobe Analytics’ Category

Combining SEO & PPC to Impact Business

SEO + PPC = $$$ Hi. I’m Danny Laws, principal owner of DaBrian Marketing Group. DaBrian Marketing Group is a digital marketing agency. We focus on everything from web design, to social media, Pay per Click, inbound marketing, SEO as well as google analytics, and we are Google AdWords partners. Today I want to talk

October 18, 2016 by Daniel Laws

6 Ecommerce & Retail Store Metrics to Improve Sales

Put Your Retail Metrics & Ecommerce Analytics Into Context There are so many metrics to help businesses improve sales, but there is so little time for the VP of Marketing or Sales.  Let’s take a look at a few retail marketing metrics or ecommerce analytics to help you gauge success and improve your sales in-store

February 1, 2016 by Daniel Laws

Leveraging Attribution Modeling to Measure ROI & ROAS

According to 2015 Stats about Marketing ROI, 93% of CMOs say that they are under more pressure to deliver measurable return-on-investment (ROI). Google Analytic defines “attribution modeling” as “the rule or set of rules that determines how credit for sales and conversions is assigned to touch-points or any point of contact between a buyer

August 11, 2015 by Daniel Laws