Archive for the ‘Digital Analytics’ Category

A Beginner’s Guide to Customer Relationship Management (CRM) Software

“The secret to all victory lies in the organization of the non-obvious.”  –Marcus Aurelius You don’t need to be a Roman emperor to realize that success depends on mastering the details that others miss. However, many businesses still try to drive their key sales and marketing campaigns without capturing and integrating the necessary information. The

October 16, 2018 by Jorge Carrasco
 

Gk Elite Case Study – Conversion Tracking Using Google Adwords

You Can’t Improve What You Can’t Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients. When we first reviewed their Google Adwords accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing

January 17, 2017 by Justin Miller
 

Email Marketing Strategies That Will Increase Your Ecommerce Sales

As a fellow marketer, I bet we both can agree that it seems like we can never get caught up with emails. Our inbox is flooded with random people or businesses trying to gain our attention. As we skim past every subject line and choose which emails to open, which ones to actually read, and

December 5, 2016 by DaBrian Marketing Group
 

Combining SEO & PPC to Impact Business

SEO + PPC = $$$ Hi. I’m Danny Laws, principal owner of DaBrian Marketing Group. DaBrian Marketing Group is a digital marketing agency. We focus on everything from web design, to social media, Pay per Click, inbound marketing, SEO as well as google analytics, and we are Google AdWords partners. Today I want to talk

October 18, 2016 by Daniel Laws
 

5 Ways to Get Customer Insights from Google Analytics & MailChimp

Businesses are always attempting to understand customer behaviors more accurately. MailChimp (email marketing service) provides businesses with the ability to send promotions, automated follow-up emails, and a lot more. Unfortunately, it doesn’t automatically connect the email marketing metrics with your website’s Google Analytics metrics to gain an understanding of what people did after clicking a

August 29, 2016 by Daniel Laws
 
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