Archive for the ‘Content Marketing’ Category

4 Fixes For Your (Painfully) Outdated Website

Websites have advanced a lot in just a few short years. In the ’90s, businesses simply aimed to set up online presences, resulting in an Internet full of electronic brochures. Since then, marketers have improved both the functionality and aesthetics of their websites. As a result, they’ve delivered a better experience to customers – and

December 19, 2018 by Michael Sanders

4 Steps To Find Your Brand Voice

Congratulations! You’ve just launched a new service and are eager to create a strong online presence. Or perhaps you’ve just been given the green light for your business’s first website redesign since Al Gore invented the internet. Either way, you’re ready to start the process of crafting a winning digital brand strategy. However, before you

July 19, 2018 by Michael Sanders

Local Copywriter Uses Psychology to Enhance Digital Marketing

  Reading, PA Copywriter Uses Psychology to Enhance Digital Marketing Initiatives As the new Copywriter at DaBrian Marketing Group, Christian H. Kline uses his expertise in psychology to write content that connects with digital users.   13 April, 2017 (Reading, PA) – DaBrian Marketing Group hires Christian H. Kline as their full-time Copywriter. In his

April 13, 2017 by DaBrian Marketing Group

Why Your Business Might Need a One Page Website

Among businesses throughout the world (and, possibly the universe ), one page websites are becoming increasingly popular. Just take a look at this list of one page websites from Awwwards. They go by several names – including “single page” and “pageless” web designs.   While there are lots of benefits to using this simple, visual,

March 6, 2017 by Mark Mapp

Content Marketing Is Like Being a Parent

Content – A General Word for General Stuff Quite literally: your content is any text (also known as “copy”), imagery, video, or other material that engages consumers. In other words: content is everywhere and on everything. When you engage in any digital marketing – digital branding, paid online advertising, social media marketing, search engine optimization,

February 20, 2017 by DaBrian Marketing Group