Save Time and Money with Bing Ads Updates

September 24th, 2014 by Justin Miller

Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage their PPC Campaigns more efficiently and effectively. Here is a quick recap of some of the changes that you may or may not have seen and experienced.

Redesigned Interface

The new interface gives Bing Ads a cleaner more streamlined look. By combining the title bar and the first set of tabs into one row and keeping the side panel collapsible, user can now view more rows and columns of data at on time. This make data comparison and analysis easier as you no longer have the trouble of scrolling, or at least not as much.

Bing Ads Interface Comparison

Bing Ads Old and New Interface courtesy of Bing Ads Blog

View up to 1,000,000 Keywords (Yep, 1 Million)

For those advertisers with monster keyword lists, this will allow you to see (hopefully) your entire list in one view. This means no more searching through pages and pages for that particular keyword. So now, instead of loading each page, instead you only need to scroll through a single view.

Top Movers

Top Movers reveals what has had the biggest impact in performance change given the selected timeframe. This helpful tool can be found under the Dimensions tab and will give 3 possible reasons for the change: Your Account (your changes), Search Traffic (users’ changes, i.e. search trends), or Competitor Data (competitive changes.) With these insights, you will know how to edit your PPC campaigns to keep your ads and keywords performing at their best. To read more about Top Movers, check out the Bing Ads blog.

Bid Landscape

Bing Ads Bid Landsacape Tool

Screenshot of Bid Landscape tool within Bing Ads

This new features gives you an estimated idea of how bid changes would affect your overall performance. Sometimes it is difficult to determine how much of a bid increase is needed. This tools removes the guesswork by clearly graphing out the estimated impact.

Better Opportunities Tab

Previously, Bing Ads’ suggestions given in the Opportunities Tab have been “spend more” or something equally unhelpful. The new Opportunities Tab now gives actionable insights, new keyword suggestions, and even groups the suggestions into new ad groups. In addition to the suggestion, Bing Ads also provides the estimated effect it would have on your PPC if implemented. If you approve the suggestion and want to implement, you can click apply and the suggestion is implemented into action with a single click. It’s a huge time-saver, not needing to go back into each Campaign and Ad Group to make the changes yourself.

Online Insertion Order

Previously, advertisers using Insertion Orders as their payment method had to call Bing Ads and set this up over the phone. With this update it is now a much quicker and easier process that can be accomplished entirely online within the Bing Ads interface. If you are using an insertion order, then you realize the time you will save being able to set the next one up online.

Auto Tagging

This is by far my favorite update. If you were tracking your Bing Ads performance via Google Analytics, that means you were manually tagging each of your ads. Now with auto tagging, the utm_ parameters (medium, source, campaign and term) are all done for you at the account level. This has already saved me a lot of time in setting up campaigns and new ad groups inside Bing Ads

And More…

This list does not cover all the new features and updates that Microsoft has made to Big Ads. It does highlight several that affect many advertisers’ daily usage of the Bing Ads platform. We would love to know which update(s) to Bing Ads has been your favorite and has helped you save time and money.

Tell us your story in the comments section below!

28 Responses to “Save Time and Money with Bing Ads Updates”

  1. January 26, 2015 at 10:31 am, said:

    This piece of writing provides clear idea in support of the new
    users of blogging, that genuinely how to do running a blog.


  2. January 22, 2015 at 8:43 pm, pirater facebook said:

    Quality posts is thhe importabt too attract the users to visit the website, that’s what this
    website is providing.


  3. January 21, 2015 at 1:34 pm, ecpi rn program said:

    Normally I do not read article on blogs, however I wish to say that this write-up very forced
    me to check out and do it! Your writing taste has been surprised me.

    Thanks, very nice post.


  4. January 21, 2015 at 1:15 pm, medical jobs michigan said:

    Thanks for the good writeup. It if truth be told used to be a enjoyment account it.
    Look complicated to far delivered agreeable from you!
    However, how could we communicate?


  5. January 21, 2015 at 11:34 am, nursing salary dallas said:

    Do you have a spam problem on this website; I also am
    a blogger, and I was wondering your situation; many of us
    have created some nice procedures and we are looking to trade solutions
    with others, please shoot me an e-mail if interested.


  6. January 21, 2015 at 10:17 am, Corey said:

    I know this web page provides quality based articles
    or reviews and other data, is there any other website which presents these kinds of information in quality?


  7. January 21, 2015 at 8:23 am, Penishealthlife.Net said:

    Excellent blog here! Also your website loads up fast!
    What host are you using? Can I get your affiliate link
    to your host? I wish my website loaded up as fast as yours lol


  8. January 21, 2015 at 7:19 am, distance learning school nurse courses said:

    Hello, I desire to subscribe for this web site to obtain most recent updates,
    thus where can i do it please help.


  9. January 19, 2015 at 8:43 pm, Love Story said:

    I’ve been surfing online more than three hours nowadays,
    but I by no means discovered any fascinating article like yours.
    It’s pretty price enough for me. In my opinion, if all website owners and bloggers made excellent content material as you
    probably did, the web might be a lot more helpful than ever before.


  10. January 19, 2015 at 7:13 pm, megapolis cheat free download said:

    In-device megapolis cheats editing tools work and do plenty of memorable, inspirational and motivational
    quotes taken from the tiles. The most successful mobile games industry,
    but men and women of all profession. Furthermore, there was a simple and responsive too.
    Here users have no dull moment and they are gaining huge popularity.

    Otterbox promo megapolis cheats code or coupon could be a huge variety of games
    without any scope of getting bored. Be sure that they have a board and
    some reviews put online by real customers.


  11. January 19, 2015 at 6:58 am, home maid cleaning said:

    This actually answered my drawback, thank you!


  12. January 18, 2015 at 9:26 pm, best dating sites said:

    I needed to thank you for this excellent read!! I absolutely enjoyed
    every bit of it. I have got you saved as a favorite to look at new stuff you post…


  13. January 18, 2015 at 8:45 pm, all complete famous quotes 2015 said:

    It’s great that you are getting thoughts from this post as well as from our dialogue made at
    this time.

    Here is my webpage; all complete famous quotes 2015


  14. January 18, 2015 at 9:00 am, gratitude journal app said:

    Being grateful of thankful for someone or for any specific occasion is something else which really can not be considered as attitude of gratitude.

    I mean, I was raised in the Deep South where it is “thank you ma’am”, “thank you sir”, “thank you God for this food we are about to eat”, “thank you Jesus for this day and please protect me as I sleep”, etc.
    However, beyond these quantifiable reasons don`t lose
    this important fact: being grateful and sharing your gratitude is just the right
    thing to do – personally and professionally.


  15. January 18, 2015 at 12:44 am, how to Stop ejaculating Prematurely said:

    Everyone loves what you guys are up too. This type of clever work and coverage!
    Keep up the awesome works guys I’ve included you guys to my blogroll.


  16. January 17, 2015 at 12:08 am, Stop From ejaculating said:

    I was wondering if you ever thought of changing the layout of your site?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or two pictures.
    Maybe you could space it out better?


  17. January 16, 2015 at 6:50 pm, said:

    Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between superb usability and visual appearance.
    I must say you’ve done a excellent job with this. Also, the blog loads extremely quick for me on Firefox.
    Superb Blog!


  18. January 16, 2015 at 12:44 am, Motivational quotes said:

    Howdy are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and set up
    my own. Do you need any coding expertise to make
    your own blog? Any help would be really appreciated!


  19. January 15, 2015 at 3:03 pm, Plumber Vs pipefitter said:

    Good post, well written. Thank you. I will be back soon to check out
    for updates. Cheers.


  20. January 15, 2015 at 2:46 am, said:

    Appreciation to my father who stated to me on the topic
    of this web site, this website is really remarkable.


  21. January 15, 2015 at 2:43 am, said:

    It’s remarkable to visit this web site and reading the views
    of all mates regarding this paragraph, while I am also keen of getting know-how.

    Feel free to surf to my website; Funny quotes,,


  22. January 15, 2015 at 2:10 am, Quotes said:

    I’m gone to tell my little brother, that he should also go to see this weblog on regular basis to obtain updated from newest

    My blog; Quotes


  23. January 15, 2015 at 1:21 am, Tahoe SEO said:

    It’s difficult to find knowledgeable people on this topic however you sound like you
    know what you’re talking about! Thanks for this post.
    I totally agree with what you are saying.
    Keep us posted.

    my website; Tahoe SEO


  24. January 14, 2015 at 9:33 pm, Quotes about life said:

    At this moment I am ready to do my breakfast, once having my breakfast coming
    again to read other news.


  25. January 14, 2015 at 9:06 pm, weight loss depends said:

    Great post. I was checking continuously this blog and I’m impressed!

    Very useful information particularly the last
    part :) I care for such information a lot. I was looking
    for this particular info for a very long time. Thank you and
    good luck.


  26. January 14, 2015 at 4:22 pm, stomach weight loss said:

    Quality posts is the main to invite the viewers to pay a quick visit the web page, that’s what this
    website is providing.


  27. January 09, 2015 at 9:45 am, google api key said:

    Wonderful blog! I found it while surfing around on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get there!
    Many thanks


  28. December 26, 2014 at 1:34 pm, the gate healing said:

    Their just like you understand my head! Material knowledge a great deal approximately this, as you composed the e-book from it or anything. I do think that you can do by delaware the gate healing. g. to drive a car your message home a bit, nonetheless aside from that, that would be amazing blog site. A very good examine. I’ll certainly again.


Leave a Reply

Your email address will not be published. Required fields are marked *