Andrews Federal Credit Union is a financial institution serving military installations and over 200 employer groups throughout Washington, D.C., central Germany, Belgium, and The Netherlands. This worldwide presence was a huge driver for Andrews FCU's marketing efforts, but there was room for improvement on the digital marketing front.
What's In This Case Study
- Strategic planning and execution that led to more efficient, profitable marketing
- Regular reporting on traditional and digital campaign performance data with key action items
- Return on Investment from Paid Search campaigns that often exceeded 200%