Digital Marketing For Home Services Providers
In today’s “Do-It-Yourself” culture, homeowners have become empowered to take their renovation ideas into their own hands. This is a tremendous marketing opportunity for businesses that specialize in home repair, contracting, plumbing, HVAC, lawn and landscaping, as well as pest control. Your home services business must differentiate itself online and showcase your uniquely valuable services to those “Do-It-Yourself” customers. Gain recognition and trust in your brand to solve consumers’ home services-related problems.
Offer something that your customers can’t get anywhere else by embracing the current technology that your customers use, everyday! Achieve more brand awareness through the following digital strategies: social media management, search engine optimization (SEO), and paid search advertising (PPC). Creating the most relevant home services brand for your target audience is critical to increasing reach and getting you more sales.
Which Social Media Sites Are Right For Your Business?
Statista reports that, as of 2016, 78% of U.S. Americans have a social media account. Are you showcasing your home services brand and high-quality work to your customers on these platforms?