Archive for the ‘Healthcare & Wellness’ Category

Reach 150 Million New Patients with Effective Healthcare Marketing

In November of 2016, Google announced mobile-first search engine results. Combine that fact with 51% of Americans (that’s about 150 million people) use their mobile devices to research healthcare information. If you handle healthcare marketing or looking to grow your healthcare practice, it’s time that you get on the bandwagon or risk being run over!

June 12, 2017 by Daniel Laws
 

A New Approach to Healthcare Marketing

As a Healthcare Provider Are You Confident Your Current Marketing Strategy Is Reaching Your Target Audience?   New Patients Are Online And Ready To Be Engaged   On March 9th DaBrian Marketing Group, a Certified Google Partner Agency hosted a live webcast to explore the impact ever-changing consumer search behaviors have on Healthcare Marketing. The consumer

March 28, 2016 by Doug Crawford
 

Hospitality Marketing That’s Actually “Hospitable”

Digital channels sometimes get a bad rap when it comes to the hospitality industry (i.e. local restaurants, hotels, travel, and the like). It doesn’t take too much effort to search for an article criticizing companies that participate in what is deemed “empty” social media engagement or “stale” brand messaging. It’s high-time to rise up from

April 16, 2014 by
 

A Prognosis for Healthcare Digital Advertising

Some Background More often than not, our team members‘ inboxes are flooded with newsletters and other subscriptions as a way to remain in the proverbial industry loop. This information gives us the ability to spot trends and generally provide more informed recommendations for the businesses with which we work. Some of the DMG crew subscribes

April 10, 2014 by
 

Data Quality is Essential to Pharmaceutical Marketing Success

Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is with their data quality. These organizations typically have numerous data points such as web analytics, CRM solutions, email marketing platforms, sales information, etc. The challenge is that most of the business units don’t collaborate to

February 9, 2012 by Daniel Laws
 
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