Archive for the ‘Ecommerce & Retail Marketing’ Category

Three Considerations When Building an Ecommerce Website

Building an Ecommerce website requires extensive planning to account for every detail; the product feed, the filtering system, and just the right amount of bandwidth to power a large site. From personal experience, many unknown issues may arise especially depending on the size of the business’ inventory. So, plan for the known and for the

June 19, 2017 by Nick Davies
 

Gk Elite Case Study – Conversion Tracking Using Google Adwords

You Can’t Improve What You Can’t Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients. When we first reviewed their Google Adwords accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing

January 17, 2017 by Justin Miller
 

Mobile Design Tips For Your Ecommerce Business

What’s the first thing that pops into your head when developing your company’s Ecommerce website? Are you concerned about the design aesthetically? Or, is it the content on the pages? While these are certainly important, your primary focus should be creating a mobile-friendly site with a quick and easy purchase process.   The Rise of

December 12, 2016 by DaBrian Marketing Group
 

Email Marketing Strategies That Will Increase Your Ecommerce Sales

As a fellow marketer, I bet we both can agree that it seems like we can never get caught up with emails. Our inbox is flooded with random people or businesses trying to gain our attention. As we skim past every subject line and choose which emails to open, which ones to actually read, and

December 5, 2016 by Logan Bucks
 

Ecommerce Tips To Ensure Success on Cyber Monday

CYBER MONDAY IS HERE! And, it’s expected to be the largest shopping day in US history (for the 7th straight year). It is imperative that your Ecommerce is locked down, functioning properly, and ready to go. You may think your company’s website is ready for the rush simply because you have a shopping cart built

November 28, 2016 by DaBrian Marketing Group
 
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