Author Archive

How SEO Can Help Your Auto Business Outrace The Competition

Traditionally, automotive marketing techniques have been rather standard. Car dealers and shops may have bought billboards, ads in the newspaper, and maybe even produced a corny, but fantastic commercial (you’re welcome).   Like that commercial, these marketing methods are outdated. Now that we live in a digital world, it’s time for your business to switch

March 13, 2017 by David McDowell
 

Top 5 SEO Trends for 2017

The world of SEO has continuously changed over the years, and 2017 is no different. In order for your business to perform well, it’s imperative that you adapt and stay ahead of the curve, or risk being left in the dust (of your competitors). Below are the top 5 SEO trends for 2017.    

January 9, 2017 by David McDowell
 

Ecommerce Tips for Marketing to Millennials

Millennials, we’re the worst, aren’t we? A generation full of young people that seem to be disconnected from the real world, and more entranced in the digital realm. A generation who is associated with being anti-social in person, but obsessed with social media. A generation, that many businesses are missing out on. As we (millennials)

October 31, 2016 by David McDowell
 

Writing to Personas: The Human Side of SEO

In the beginning, search engines were merely a shell of what they resemble today. Previous algorithms placed a heavy focus on keywords within content and other on-page factors (Meta tags, titles, and descriptions). With such a simple ranking process, people began to abuse the system with “black hat SEO techniques” such as keyword stuffing and

September 6, 2016 by David McDowell
 

Web Design Without SEO: If You Build It, Will They Come?

In the film Field of Dreams released in 1989, Kevin Costner is famously told, “If you build it, he will come.” While this may hold true when it comes to attracting Shoeless Joe and the rest of the 1919 Black Sox team to your Baseball field, it does not apply to attracting visitors to your

July 11, 2016 by David McDowell
 
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