DaBrian Marketing Group to Volunteer with Opportunity House

DaBrian Marketing Group, LLC is proud to announce that it will be partnering with Opportunity House during September and October 2014 with an onsite donations collection and warehouse service. Founded in 1984 as a support shelter for the homeless populations in the surrounding community, Opportunity House now operates a 24 hour multi-service facility. Today, its

Highlights from Socialytics

Video Transcription The term “value” as it relates to social media is something that we’re going to focus on and it’s because while everyone seems to agree that social media is the platform, y’know, it’s the “thing” as far as that one-to-one connection, the stuff that everyone seems to go after from a marketing perspective.

How to Choose a Social Media Management Platform

The scope of technology available to the average social media marketing pro is nothing short of phenomenally overwhelming. Solutions that publish, measure, schedule, amplify, and optimize are (slightly more than) a dime a dozen, so the big question becomes, “How do I see through the enticing sheen of snake oil and make the right decision

7 Design Elements Every Email Should Have

Check out the 7 design elements every email marketing campaign should have for maximum compatibility, compliance, and success.

The Biggest Questions in B2B and Enterprise Search

‎ ”We are a B2B company, so we don’t need to worry about organic search or SEO.” In our experience with various B2B and enterprise clients, we’ve heard this proclamation in one way or another. If and when the discussion comes to this, we typically utilize the example of the Zero Moment of Truth (ZMOT),

Understand and Boost PPC ROI in 3 Steps

Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept to PPC can be tricky. Before going further, you MUST have Conversion Tracking setup on your PPC. Without tracking Conversions, there is no way to measure the Return (Value) of your PPC efforts.

3 Reasons Why Nonprofits Should Utilize Social Media

Social media is an amazing communication channel. It allows for seamless connectivity in pretty much every aspect of our lives. This is true for individuals and organizations alike, and their overall objectives are largely the same: to build awareness of themselves, and to promote their message in a transparent manner. Nonprofit organizations are no exception.

Why Your Small Business Employees Should Volunteer

Volunteering Benefits Everyone Picture this: You’re in Pennsylvania in the middle of July. It’s 2 o’ clock on a Saturday afternoon, 90 degrees Fahrenheit, and you’re directing traffic with the CEO of your company and your coworkers–sounds crazy, right? Except that you’re volunteering for one of the greatest events of the year in your community,

5 Tips to Jump Start Your Mobile Analytics

Video Transcription Hi, my name’s Danny Laws. I’m the principal owner of DaBrian Marketing Group. I’m also one of the co-chairs with Philadelphia Digital Analytics Association. I want speak to you today about mobile analytics. One of the things that we’re talking about mobile analytics right now in the space is that mobile search is

A One-Two Punch Approach to Email Analytics

You might think that video, animated gifs, or infographics are email marketing’s best friends. Let’s face it, email campaigns with all that rich content are bound to get you heaps and heaps of…results. Okay, let’s stop there for a second. The thing is, email is caught between two really important areas of marketing—technology and audience.