Content Marketing Is Like Being a Parent

Content – A General Word for General Stuff Quite literally: your content is any text (also known as “copy”), imagery, video, or other material that engages consumers. In other words: content is everywhere and on everything. When you engage in any digital marketing – digital branding, paid online advertising, social media marketing, search engine optimization,

February 20, 2017 by Christian Kline

Hot Web Design Trends of 2017

Here at DaBrian Marketing, we love to make predictions on hot web design trends you’ll see in the upcoming year. In the past, our own Creative Director, Mark Mapp, has made predictions in both 2015 and 2016. Heading into 2017, it’s time again to see what has survived and died in the past few years

February 13, 2017 by Nick Davies

Combine Your SEO & Social Media Strategy To Maximize Success

In the past, both social media and SEO were worked on in silos. SEO was primarily focused on technical improvements and on-page optimization while social was (and often still is today) not even considered a part of the strategic marketing plan. To maximize your digital marketing efforts, SEO and social media need to be in

February 6, 2017 by DaBrian Marketing Group

Why the Financial Industry Needs to Invest in Social Media

Social media’s original purpose was for friends and family to stay connected with one another. Since its birth, it has evolved into more than just a way of communicating. It’s an effective medium to get in front of your customers. Often, banks, wealth management firms, and insurance companies skip out on this marketing opportunity because

January 31, 2017 by Logan Bucks

National and Local Companies That Excel on Social Media

Facebook, Twitter, Snapchat. Your customers are on them, every day. Are you connecting with them? Don’t lose out on valuable interactions. Check out this list that we made of companies that exemplify social media marketing best practices.   Sharing (Cute) Stories on Social Animal Rescue League of Berks County – @BerksARL Stories that accompany images

January 24, 2017 by DaBrian Marketing Group