DMG Appoints New Web Developer

Reading, PA – DaBrian Marketing Group, LLC, a full service digital marketing agency located in Reading, PA, has hired a new web developer to support its growing scope of digital marketing service offerings. Brett Shenk, a recent graduate of Berks Technical Institute with a degree in Web Design, has joined the DaBrian Marketing team to

October 29, 2014 by DaBrian Marketing Group

What Cheap SEO Services Actually Get You

A December 2013 article posted over at Search Engine Watch titled, “How Much Should You Spend on SEO Services?” does a really good job of hinting at what to avoid when choosing a Search Engine Optimization (SEO) provider. Despite the article’s best attempts at deterring business owners and marketers from taking the cheapest route, we

October 22, 2014 by Daniel Laws

An Introduction to WordPress Frameworks

What is a WordPress Framework? A WordPress framework is similar to any normal theme in WordPress. The major difference between the two is that a framework requires a child theme to add custom styles. A custom style adds new code with the intent of changing the look and feel of the theme you choose. Basically, a

October 15, 2014 by Brett Shenk

How Home Improvement Brands Can Adopt Storytelling

The research is in folks, and home improvement customers are heading back to their roots. The well-known “big box” retailers still surpass equivalent brick and mortar businesses in sales, but that trend is beginning to shift. According to research conducted by The NPD Group, customers want to invest more in their local communities, and they’re

October 8, 2014 by Steve Groller

Are You a Web Designer or a Web Developer?

These two roles are often substituted for one another, however they both carry their own weight – and rightfully so. After all, they are the two main ingredients in any effective web design process. A web designer focuses on the aesthetics, or the “look and feel” of a website, while web developers concentrate primarily on

October 2, 2014 by Mark Mapp

Save Time and Money with Bing Ads Updates

Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage their PPC Campaigns more efficiently and effectively. Here is a quick recap of some of the changes that you may or may not have seen and experienced. Redesigned Interface The new interface

September 24, 2014 by Justin Miller

DaBrian Marketing Group to Volunteer with Opportunity House

DaBrian Marketing Group, LLC is proud to announce that it will be partnering with Opportunity House during September and October 2014 with an onsite donations collection and warehouse service. Founded in 1984 as a support shelter for the homeless populations in the surrounding community, Opportunity House now operates a 24 hour multi-service facility. Today, its

September 17, 2014 by DaBrian Marketing Group

Highlights from Socialytics

Video Transcription The term “value” as it relates to social media is something that we’re going to focus on and it’s because while everyone seems to agree that social media is the platform, y’know, it’s the “thing” as far as that one-to-one connection, the stuff that everyone seems to go after from a marketing perspective.

September 10, 2014 by Steve Groller

How to Choose a Social Media Management Platform

The scope of technology available to the average social media marketing pro is nothing short of phenomenally overwhelming. Solutions that publish, measure, schedule, amplify, and optimize are (slightly more than) a dime a dozen, so the big question becomes, “How do I see through the enticing sheen of snake oil and make the right decision

September 3, 2014 by Steve Groller

7 Design Elements Every Email Should Have

Check out the 7 design elements every email marketing campaign should have for maximum compatibility, compliance, and success.

August 28, 2014 by Mark Mapp